Captain Morgan Re-design
Captain Morgan is known for their Caribbean-style rum, taking inspiration from the region and its properties. At the time, I found that departing from a direct association with pirates would be interesting. As alcohol is a good that would be transported, I considered all of the ways stamps and other mailing details could elevate the theme.
The colors provide a vibrant Caribbean taste while complementing each other.
The first typeface is to show handwritten lettering, like a captain's log, while the contrasting type resembles a label or stamp.
Process and Development
Original ideas and midway progress
