Alfa Romeo Re-design
Alfa Romeo is an Italian sports car company with over a century of racing heritage. Re-imagining their logo starts in Milan with a “man eating serpent,” a perfectly aggressive symbol for such a competitive brand. Carrying serpent elements into extensions creates a cohesive brand.
The typeface was completely original; the colors used are similar to the original ones (red, green, white, silver) but with an added gold and deep blue to contrast with the typical Italian colors.
Process and Development
